Meta

TalkGlitz is a Meta certified advertising partner.

Hundreds of Nigerian SME owners trained across multiple Lagos sessions; programme recognised internally as among the strongest in the region
Client Meta (Facebook)
Industry Technology / Social Media
Services Event Activation, Curriculum Development, Digital Marketing Training, Programme Coordination

Meta engaged TalkGlitz to plan, activate, and deliver a digital marketing training programme for Nigerian small business owners — part of Meta's broader initiative to improve SME digital capability across Africa. This was not a straightforward event management brief. It required developing and delivering training content that was genuinely useful to Nigerian business owners, not generic platform tutorials dressed up as education.

The Challenge

What We Were Working With

The core challenge was relevance. Most digital marketing training delivered in Nigeria either assumes a level of technical sophistication that most small business owners do not have, or is so general that it offers little practical value. The training had to be accessible, locally grounded, and actionable — something a Nigerian business owner could leave and apply the same week, not a seminar full of concepts that had no connection to the reality of running a business in Lagos.

What We Delivered

Our Work on This Project

Venue & Logistics

Venue sourcing and management, participant registration, on-the-day coordination, and post-event reporting across multiple Lagos sessions.

Curriculum Development

Training content developed from scratch for Nigerian SMEs — Facebook and Instagram advertising, business page optimisation, campaign budgeting at Nigerian income levels.

Training Delivery

Live training sessions delivered by TalkGlitz facilitators, with practical exercises participants could apply immediately to their own businesses.

Participant Management

Invitation outreach, registration management, attendance tracking, and follow-up with participants after each session.

Programme Reporting

Detailed post-programme reporting to Meta covering attendance, participant feedback, outcomes, and recommendations for future iterations.

The Results

What the Work Produced

Hundreds of SME owners trained

Nigerian small business owners reached across multiple sessions in Lagos, each leaving with practical skills they could apply immediately.

Strong participant feedback

Consistently positive feedback on the practical, locally-relevant approach — participants reported the training felt accessible and directly applicable.

Recognised internally at Meta

TalkGlitz's execution was acknowledged internally as among the strongest SME programme delivery in the region.

Nigerian-first content approach

Every example, case study, and budget recommendation in the training was drawn from Nigerian businesses and Nigerian market realities.

This engagement demonstrated what is possible when global platform resources meet genuine local knowledge. The Nigerian SME community deserves training that meets them where they are — and that is exactly what we built and delivered.

— TalkGlitz Media Network

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