TalkGlitz is a Meta certified advertising partner.
Meta engaged TalkGlitz to plan, activate, and deliver a digital marketing training programme for Nigerian small business owners — part of Meta's broader initiative to improve SME digital capability across Africa. This was not a straightforward event management brief. It required developing and delivering training content that was genuinely useful to Nigerian business owners, not generic platform tutorials dressed up as education.
The core challenge was relevance. Most digital marketing training delivered in Nigeria either assumes a level of technical sophistication that most small business owners do not have, or is so general that it offers little practical value. The training had to be accessible, locally grounded, and actionable — something a Nigerian business owner could leave and apply the same week, not a seminar full of concepts that had no connection to the reality of running a business in Lagos.
Venue sourcing and management, participant registration, on-the-day coordination, and post-event reporting across multiple Lagos sessions.
Training content developed from scratch for Nigerian SMEs — Facebook and Instagram advertising, business page optimisation, campaign budgeting at Nigerian income levels.
Live training sessions delivered by TalkGlitz facilitators, with practical exercises participants could apply immediately to their own businesses.
Invitation outreach, registration management, attendance tracking, and follow-up with participants after each session.
Detailed post-programme reporting to Meta covering attendance, participant feedback, outcomes, and recommendations for future iterations.
Nigerian small business owners reached across multiple sessions in Lagos, each leaving with practical skills they could apply immediately.
Consistently positive feedback on the practical, locally-relevant approach — participants reported the training felt accessible and directly applicable.
TalkGlitz's execution was acknowledged internally as among the strongest SME programme delivery in the region.
Every example, case study, and budget recommendation in the training was drawn from Nigerian businesses and Nigerian market realities.
This engagement demonstrated what is possible when global platform resources meet genuine local knowledge. The Nigerian SME community deserves training that meets them where they are — and that is exactly what we built and delivered.
— TalkGlitz Media Network
Public Relations, Brand Communications, Media Relations, Press Placement, Campaign PR
WordPress Web Design, Mobile-First Development, Technical SEO, Local SEO, Google Business Profile, Content Optimisation
Technical SEO, On-Page Optimisation, Content SEO, Link Building, Competitive Analysis, Schema Markup
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