TalkGlitz Media Network is a certified Google Partner agency.
When Google needed on-the-ground PR execution for a product launch targeting African markets, they engaged TalkGlitz Media Network to lead the Nigerian communications strategy. The brief was straightforward but demanded precision: ensure the product reached Nigerian press in a way that felt locally relevant, not a generic global rollout transplanted onto a Nigerian market.
The challenge with any global tech product launch in Nigeria is that generic global press releases do not land well. Nigerian journalists and consumers have seen too many products announced "for Africa" that clearly were not built with Africa in mind. The communications strategy had to find genuine local relevance — what this product actually meant for Nigerian users, Nigerian businesses, and the digital economy here — and communicate that clearly to a press pool that is appropriately sceptical of technology PR.
Press releases, backgrounders, and spokesperson talking points adapted for the Nigerian market and written to resonate with local journalists.
Targeted outreach to key technology, business, and lifestyle journalists and editors across Nigeria's major print, digital, and broadcast outlets.
End-to-end logistics for a Lagos press event — invitation management, journalist briefings, on-the-day coordination, and media support.
Briefing and preparation of spokespersons for media interactions, ensuring consistent, locally-appropriate messaging across all press touchpoints.
Post-campaign media monitoring and coverage analysis — tracking reach, sentiment, and publication quality across all Nigerian placements.
Technology, business, and lifestyle media including top Nigerian digital publications and broadcast outlets.
Nigerian-first messaging strategy that earned more engaged coverage than standard global press releases typically achieve in this market.
Journalist relationships established during this campaign have continued to benefit subsequent TalkGlitz client work.
Clean coordination between Google's global communications teams and our Lagos-based execution — no dropped balls, no missed deadlines.
Working at the level that a brand like Google demands is a responsibility we take seriously. The engagement required the same standard of professionalism and precision that Google's own teams operate to — and we delivered on that standard. It remains one of the engagements we are most proud of.
— TalkGlitz Media Network
Technical SEO, On-Page Optimisation, Content SEO, Link Building, Competitive Analysis, Schema Markup
WordPress Web Development, Technical SEO, Local SEO, Google Business Profile, Content Strategy, WhatsApp Integration
Public Relations, Media Parley Coordination, Press Materials, Journalist Relations
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